BRAND NAME: HEX
PROJECT: Brand Identity
INDUSTRY: Cosmetics & Beauty
PERSONALITY: sustainability values / standing out / freedom
PROJECT: Brand Identity
INDUSTRY: Cosmetics & Beauty
PERSONALITY: sustainability values / standing out / freedom
ABOUT THE PROJECT
The brand is focused on the geometry of hair cutting and the science behind color theory. They named their space HEX because in lieu of (Hex Color Picker) and sacred geometry (hexagons) being their influences. They're also very focused on sustainability and being green. So the combination of ecology and geometry formed the basis of this clean and sophisticated brand style.
Студия ориентирована на геометрию в стрижках и науку, лежащую в основе теории цвета. Они назвали свое пространство HEX с отсылкой на систему HEX-кодов (Hex Color Picker) и сакральной геометрии (шестиугольники). А также студия сосредоточена на устойчивости и экологичности. Так сочетание экологии и геометрии легло в основу этого минималистичного и четкого фирменного стиля.
